I dabble. It’s not a new device from Apple. I’m saying that I play with new technologies, software, graphics programs, API and designing websites and logos. I’m not a professional. I don’t make a living from either. But I enjoy all this dabbling. So when my friend Anne was looking to design a new logo for the new Society of Luxembourg doctoral students named Luxdoc I eagerly dove into Adobe Illustrator and quickly threw back out four general design ideas. In this post I’ll explore the process and talk about other experiences I have had and seen regarding logo design processes.